Big data needs big judgement
Posted: December 6, 2015 Filed under: Uncategorized Leave a commentThere is an experimental platform imagined in the classic 80s film Tron where all forms of research can be carried out at unparalleled speeds. It was called The Grid, and 30 years on, this futuristic machine has become a reality.
Down in a series of vast underground caverns and tunnels beneath France and Switzerland, the Large Hadron Collider is about to switch on again after two years of fine-tuning and upgrades. When it does, it will be operating at twice the energy and producing an enormous, mind-blowing quantity of data. And all of that data will be processed by the Grid.

The Grid
The numbers involved are huge.
When the switch is flicked in the new year the Grid will start to consume 160,000 gigabytes of information every day. That works out at 70 petabytes a year. To give you an idea of size, one petabyte is big enough to store the entire DNA material of everyone in the USA.
But how does the Grid cope with such a large amount of data?
Big data
The Grid is a global network of computers, originating in CERN, that quickly processes and shares the big data generated by the trillions of collisions in the Large Hadron Collider. Like its futuristic forbear in Tron, the Grid is incredibly quick. It is composed of hundreds of thousands of processors working in parallel, and it also comprised of a series of Tiers that pass the data along the line, refining as it goes. This enables the information from the experiment to be shared almost in real time with scientists anywhere around the globe.
Handling the data
But the key to its success is not archiving all the data, but reducing it to a manageable level.
CERN’s data expert Pierre Vande Vyvre has spoken recently about the future for big data processing. He says that the role will change to standard algorithms that can do the heavy lifting first and reduce the data to a more manageable size before it gets close to human analysis.
“The big science workflows are mainly data reduction. Currently just 1% of data from collision events [at the Large Hadron Collider] are selected for analysis. The archiving of raw data is not the standard anymore.”
What can big science teach us about big data?
CERN is well prepared. They can handle their data. Like the best big science projects, they have a clear theory which they are testing against the data, and they have set up clear parameters that can narrow the data. They also have the in-house skills to analyse what they find.
It’s an important framework for dealing with big data that companies and governments could learn from, all of which are setting up their own big data initiatives to help them make predictions about the future.
Big predictions
The Obama administration recently launched a $200 million R&D initiative to ‘improve the government’s ability to extract insights from digital data’, Google has been trying to map flu trends by studying search queries, and Amazon has been using customer data to try and automate our choices for years. All of them are chasing the big data dream.
But it’s when you start to use big data to try and predict future behaviour that you get stuck.
The data is based on social systems which are fraught with unpredictable changes. Unless you understand all future variables, big data for prediction can only tell us more about the past or the present than the future. As Juan Mateos-Garcia argues, “Big data is lurking with biases, mirages and self-fulfilling prophesies. Avoiding them requires access to the right skills and organisation”.
Big data needs big judgement
Operations like the Grid at CERN point the way to better management and analysis of huge data sets. Crucially, they not only have the skills to build the sensors and the computing architecture to deal with the massive flow of data, they also have the judgement to reduce the data and to analyse it afterwards.
Big data is still a judgement call. Despite companies investing heavily in big data processes, most do not have the skills to analyse what is coming in. It’s a problem, and an opportunity, that we’ve set out in our report Model Workers.
The end of theory
Chris Anderson – the idealist TED leader – made the bold call that big data will spell the end of all theory. Like the Master Control Programme in Tron, big data algorithms will work many times faster than a human and will be able to answer our global problems before they arise.
It is misplaced because it is naïve to assume that machines can make decisions about what data to collect and how to interpret the patterns in that data as information for other machines to use. It feels like the techno-utopian belief that brought the world market to its knees in 2008. Here the idea that computers can measure, control and self-stabilise societies was proved dramatically wrong when the complex algorithms that ran financial markets failed to predict the giant debt bubble.
Adam Curtis carefully dismantled this dream of computers running things in his brilliant TV series ‘All Watched Over by Machines of Loving Grace’ (2011). The danger now is that the predictive power of big data is feeding the same fantasy that leads to the same distortion and simplification of the world around us.
Keeping big data human
When it is switched back on the data processed by the Grid will make the Large Hadron Collider the biggest of the Big Science experiments in the world.
But it won’t be the machines peering into the underlying structure of the universe.
That’s up to us.
Image: The Grid’s Tier 0 data center courtesy of CERN.
This blog was first published on www.nesta.org.uk
Technology won’t save us, people will
Posted: June 2, 2014 Filed under: Uncategorized Leave a comment
It’s a truth that’s often misunderstood by the tech evangelists, the singularity obsessives, and all the dystopian bandwagoners who think that technology is an alien force that we have to fight to control, otherwise it will eventually control us. This couldn’t be further from the truth.
Technology is an enabling force that allows us to improve the world around us. It is part of our human fabric, not some alien species.
As Kathryn Myronuk said at a recent Wired event: “We can combat global challenges through the lens of tech, not with technology alone.”
We’ve been carrying this enormous human potential in our pockets for years now. And despite a few seismic shifts, what do we use it for most? LOLcats.
Tech heroes
That’s why I wanted to pick out some of the brightest and best talents around the UK and show the great ideas these people have come up with that use digital technology as the enabling force to improve how we live.
I teamed up with my friends around Nesta to help me draw up an initial longlist which I then boiled down.
I think it’s a really strong list that shows not only the refreshing diversity of the tech for good scene, but also some of its current trends:
1. Open data.
This underpins many of the ideas on the list, from creating open platforms for sharing civic data to taking more control of your medical data. It’s also the mechanism for the brilliant citizen science platform Galaxy Zoo co-founded by Chris Lintott.
2. Edutech.
New tools for education is also a big influence on the list – from the groundbreaking work of Eben Upton with Raspberry Pi to the world of online training courses such as Code Club, co-founded by Clare Sutcliffe and Linda Sandvik.
Show me the criteria
How’s it work?
I wanted to keep this first list local to the UK and as tech-lite as possible. That’s why I’ve included leaders of teams, not just developers and coders.
The impact criteria is much harder to judge, but me and my team at Nesta agreed that impact should be based on an idea that is out of Beta, that is currently in use, and that has been distributed across more than one region in the UK.
Here are the criteria in full:
- They need to have produced a digital product or service that benefits society
- Their product or service needs to have demonstrated impact
- They should be a leader of their idea, not just a team member
- They need to be based in the UK (for this version at least)
Take a look at the full Top 10 Tech Heroes for Good here and tell me who I’ve missed out.
This blog was originally published on the Nesta website here: http://www.nesta.org.uk/blog/technology-wont-save-us-people-will
7 steps to becoming a digital organisation
Posted: November 18, 2013 Filed under: Content, Cultural evolution, Digital ninjas | Tags: change, digital ninjas, Training, transformation Leave a commentHow do you move your organisation from slightly digital to very digital?
Creating ninjas
Here at Nesta we’re in the middle of helping our people transform themselves into an elite group of digital ninjas.
The idea is to get better at sharing what we’re learning, and disseminating it on our new website. We’re also interested in putting our people front and centre of the experience, as they’re some of the best at what they do, and they deserve more credit.
Together we’re better
I took part recently in a great event hosted by Together We’re Better – a network of digital not-for-profit leaders who come together to share their thoughts and challenges.
Together we came up with 7 ways to help organisations move from slightly digital organisations, to ones that are digital first.
7 steps to digital success
Here are the 7 ways we crowd-sourced to help our organisations go digital by default.
- Make the Head of HR your new best friend
Catch them while they’re young. All new recruits to your organisation have no idea what the culture is. If you work with your Head of HR to build in some basic digital literacy expectations into all job descriptions, you’re already setting the scene for a new culture. - Move like a crab – go sideways and use lots of pincer movements
Going digital is rarely a massive shove, it’s more a million small nudges. So move sideways through the organisation, sounding people out, getting their advice, finding out what drives them, seeing what they want. And then when you’ve sown enough seeds, get buy-in from the top, and mobilise your advocates from the bottom. It’ll be a classic pincer movement – just a very slow one. - Set a clear vision and show the evidence, then circulate it so everyone knows where they’re heading
No one’s going to do what you say unless you demonstrate how it can impact on them and the work they’re doing. You also need to set some crystal clear goals so everyone know where they’re all heading. - Work with managers to put digital outputs into everyone’s objectives
HR is first base – second base, third base and home runs are all about managers and directors getting on board and building in concrete objectives into their people’s work. If producing blogs is not part of their job, it’s unlikely to get done. - Elect digital champions (and hand out special badges)
This is an oldie, but it’s tried and tested. Having powerful advocates for the change you want to see dotted around the organisation really does help. As long as you’ve sold your vision to them coherently, this is a great way to keep the dream alive. - Don’t do training – do way of life
One-off training is great, but it won’t change people’s behaviour. For that you need a structural change in how everyone works. That means doing all of the above, and most importantly to… - Keep showing the value of what everyone’s doing.
This is really important. Unless people can see the benefit of the effort they’re putting in, they’re unlikely to continue. Give them access to Google Analytics, post regular stat updates in the kitchen. Show them the impact of what they’re doing, give them ownership of it, and they’ll keep doing it.
These are just a small selection of ways, but I’m currently trying them out at Nesta and they seem to be working (so far).
But, like always, different organisations need different tactics, and I’m lucky at Nesta that I’ve got such a talented and forward-looking group of people to work with to make this happen.
These are definitely just the tip of the iceberg, so if you know of any other tips or strategies that you’ve used to encourage an organisation to go more digital, let me know.
The new Nesta website
Posted: November 1, 2013 Filed under: Uncategorized | Tags: accessibility, creative, design, ux, website Leave a comment
Here’s a sneaky preview of the new Nesta website. Less than two weeks to go until launch now: we’re really excited about it, we can’t wait to get it live!
Let the outsiders decide
Posted: March 22, 2013 Filed under: card sorting, User centred design, UX | Tags: prototype, simplify, user, user centred design, ux Leave a commentThe battle for the human race is no longer just a fight between good and evil. Nowadays any web person worth their digital salt will tell you that there’s another battle that’s being waged to save the future of the world wide web.
The battle between the Outsiders and the Insiders.
Who are they?
The Insiders are a pretty big group, but they usually involve the following characters:
- staff
- angry hippos (both kinds)
- academics (they just love rubric)
- silo guardians
- heads of IT
- anyone with innovation in their job title
The Outsiders group is simpler to define. Anyone who uses your website.
Let battle commence
We’re currently redesigning our website at Nesta and we’re trying our hardest to give the Outsiders a fighting chance. Our Insiders are quite a formidable bunch, and it’s taking a lot of persuasion and numerous nudge tactics to reframe Nesta’s information as something that is useful to Outsiders, not something that is convenient to Insiders.
We had a brilliant meeting with our Outsiders, which has produced an interview that’s like a scourge for our backs. Painful as it is, we need to listen, learn and build for them – and resist the impulse to build for us.
Make it for your Outsiders
There’s a really simple principle at work here, and it’s this: outsiders know best because they’re the ones who you’re making it for. At Nesta we talk a lot about people-powered services and use newfangled concepts that even Google hasn’t heard of like Coproduction – but they all have the same searingly simple motor driving them: design things WITH your users not AT them.
The Government Digital Service rocks
There’s a great example of this principle being put into huge and resounding practice. The web dudes at the Government Digital Service have been dismantling and remantling the entire crazy stock of insider websites that built up like so many barnacles on a galleon and they’ve rebuilt them into a one-stop-shop for outsiders only, namely Gov.uk
For a behind the scenes glimpse at what they’ve achieved in just a short space of time, check out this great slideshare from Neil Williams – On her majestys digital service.
Practising inefficiency
Posted: January 29, 2013 Filed under: alchemy, Daydreaming, design, Inefficiency | Tags: coming up with ideas, creativity, daydreaming, inefficiency, work Leave a commentMe and Sara have appointed the talented designers at Sift Digital to help us re-imagine the Nesta online experience.
They beat a tough pack of contenders on the shortlist, but in the end their experience with digital engagement and their radical ideas in the pitch won through. Fist bumps all round.
Thanks to everyone who sent in a proposal and to those who pitched. And special thanks to Kent Lyons who have done an amazing job over the past 3 years on our main site. They kept us looking good.
But now to the future, and for something totally different…
Next step, daydreaming
There’s a lot of work to do on this project, and the first bit – the overall concept – requires a lot of work, but not in the normal sense.
There’s an assumption that work is just about time spent at your desk. I don’t agree. Squinting at screens and punching keyboards is definitely part of the process, but, I’d argue, the most mechanical and least important bit.
Oliver Burkeman wrote a great piece this weekend – he argued that creative work depends upon a kind of inefficiency, and that daydreaming, instead of being unwork, is actually a critical part of the development process.
If you don’t spend time wandering through your mind mansion, or collecting information that is irrelevant to your line of work, or making lots of tea and talking to random people in the kitchen, then your mind won’t be working ‘inefficiently’ enough.
Practise inefficiency
It’s only be practising inefficiency that ideas start to percolate. If you sit down and try and cram that idea plunger, you’ll hit more resistance and you’ll get less interesting results.
So my advice to anyone out there is: don’t be a desk slave. Daydream, randomise and talk to others – only when you’ve stopped daydreaming should you start punching keys.
Now I’m off to make a coffee.
The final four
Posted: November 29, 2012 Filed under: Content, design, Knowledge transfer, web design | Tags: blogging, presentation, stakeholders Leave a commentAfter three long weeks of waiting, the tenders came flooding in. We had an amazing response – 37 white hot digital agencies submitted a proposal for redesigning the Nesta site. Me and Sara spent the weekend, Monday and Tuesday whittling them down to a shortlist of 4. Now we’re heading into interview territory, so I can’t say any more until we’ve finished and chosen our 1 supplier. I’ll let you know…
In the meantime I’ve been keeping Nesta in the loop as much as possible about what’s happening. A common mistake I’ve found on these kind of projects is disappearing into your own little world, and forgetting about your main sponsor – the organisation you’re in.
So with that in mind I presented a high level view of the project so far – why we’re doing it, what it’s trying to achieve, and a glimpse of the sunlit uplands where they will all be able to publish to the site.
If you’ve got a spare 5 minutes, have a flick through – it’s without notes, so it’ll be a bit like listening to a silent movie:
One of the main ideas was borrowed from a really powerful talk given by a guy called Simon Sinek. In it he talks about getting the Why right before you start anything – whether that’s a small web project or a massive company rebrand.
Most organisations immediately get bogged down with the What and the How – and he used a comparison between Apple and Dell to drive home his point. Where Dell would talk about What they make (PCs), Apple would talk about Why they make them (we believe in beautiful design). Definintely worth checking out.
The tender is alive!
Posted: November 5, 2012 Filed under: Requirements, RFP | Tags: cool pumpkins, itt, proposal, rfp, web redesign, writing a proposal Leave a commentAfter lots of visions and revisions me and Sara have finally finished and published the Invitation to Tender for the website redevelopment.
(Btw an ITT is pretty much identical to an RFP – request for proposal – except it’s normally more government-y and a bit more bossy).
We made sure the tender document had enough detail in their about the scope of the project to prevent too many random responses, but we also didn’t want to close out creative responses altogether, so we’ve left some bits out.
I think the key to a good web RFP/ITT is to put as much detail in there as possible without closing down creative responses altogether.
We started with our 3 overall aims for the project – these are measurable objectives that can be assessed after you’ve stripped out all the bells and whistles:
- Increase unique visitors by 25%.
- Increase social interaction by 25% (comments, shares, referrals)
- Increase newsletter subscribers by 25%.
Then we listed our core requirements. These are the must-haves for our project which we need for it to be seen and felt to be a success. Lots of people use the MOSCOW shorthand to assess requirements like this (Things we Must have, things we Should have, things we Could have, then a final Wishlist which will probably never get done. Here’s a bit more about the MOSCOW method.)
- Design a site for our users, not our organisation
- Give all staff publishing rights
- Give all staff access to own analytics
- Give the site more personality, with staff profiles, staff twitter accounts and staff content updates given far more prominence, not just on an “About Us” page, but integrated with the actual projects they run.
- Give teams the tools to analyse their own pages
- Fully integrate social media for commenting and sharing
- Create a space for our projects to develop online, with static URLs, progress bars that survive the whole project, and ability to bolt on different content at different phases
- Build a more powerful search that can deliver accurate results, using filters and tags to display our information in more than one way.
- Promote links to all Nesta sub-sites from the homepage and within programme-related pages (e.g. Open Workshop, Digital Makers, Innovation in Giving, Digital RnD Fund)
- Connect email sign-up process to the CRM
We’re happy with how the tender’s come out. It should give all those mustard-keen white-hot code-munching digital agencies out there something to get their teeth into.
You can see the finished website ITT on our website. The deadline’s November 23, so if you’re interested in applying, sharpen your nibs and get scribing!
A pattern emerges
Posted: October 25, 2012 Filed under: alchemy, card sorting, Content, information architecture, UX | Tags: digital, redesign, web project Leave a commentWe’ve been doing some brisk soul-searching at Nesta to really figure out what it is we can offer people.
At an away day last week all Nesta staff were asked to bring a picture which for them summed up what Nesta does. Here’s an example of one of the slightly chaotic posters we created:
(Ruth had the best explanation with her Transformers picture: “We may look a bit boring at first glance, but we can transform into something cool – honestly”).
All this fed neatly into my website discovery process, as I could start to map what Nesta thought of itself with what our brilliant non-Nesta card sorters thought of what we actually produced.
Over the past week we’ve had some really helpful and creative people who have given up their lunch hour to help me and Sara (my trusty deputy) figure out the Nesta information puzzle.
Card sorters gallery of fame
Matt Clifford and Alice Bentinck and their team from Entrepreneur First were brilliant, and slightly ruthless, in sorting out the Nesta brain. Alice at one point shouted out: “You guys do a lot of really random stuff!”. Exactly.
James Lush from Biochemistry Society, Alice Clay from City of London Festival and Peter Feltham from Ethos Valuable Outcomes were great at piecing things together, and coming up with creative solutions for the IA – especially the idea of a random button that summons up a random article from the archive.
And finally design researcher Svenja Bickert, artist Carys Davies and creative professional Dina Gitziou found some interesting patterns in what we did and grouped things by looking at what outputs and take aways we produce.
The card sort, correlated
I promised you I’d share everything with you as I went in this project, so here is the final correlated Excel spreadsheet showing how all the cards got sorted into standardised categories. (WARNING: I found standardising is the hardest part of a card sort – don’t oversimplify your categories if you can help it).
Let me know what patterns you see:
| Card name | Projects | About Us | Advice | News and Features | Resources | Events | Reports | Apply |
| Things we are currently funding | 29% | 57% | 14% | |||||
| Skills Review | 14% | 57% | 29% | |||||
| Mentoring programme for creative businesses | 43% | 29% | 14% | 14% | ||||
| Destination Local | 86% | 14% | ||||||
| Your ideas | 57% | 43% | ||||||
| Impact Investment Fund – ageing | 43% | 29% | 29% | |||||
| Ways to get assistance | 43% | 43% | 14% | |||||
| Find out what we do | 100% | |||||||
| People-Powered Health | 86% | 14% | ||||||
| Creative Councils | 71% | 29% | ||||||
| Press Office | 71% | 29% | ||||||
| Gallery of top 50 social innovators | 14% | 14% | 57% | |||||
| Predictions for the future | 14% | 57% | 14% | |||||
| Cycling challenge | 86% | 14% | ||||||
| Plan I | 43% | 29% | ||||||
| High growth firms | 43% | 43% | ||||||
| Collaborative Consumption | 14% | 71% | ||||||
| People in our organisation | 100% | |||||||
| Information about us | 100% | |||||||
| Innovation in Giving Fund | 86% | 14% | ||||||
| Digital Education | 100% | |||||||
| Innovation news | 71% | 14% | ||||||
| Do-it-yourself guide to innovation | 14% | 71% | ||||||
| Opportunities to work with us | 57% | 29% | 14% | |||||
| Opportunities to work for us | 71% | 29% | ||||||
| Areas of expertise | 100% | |||||||
| Current projects | 71% | 29% | ||||||
| Past projects | 43% | 29% | 14% | |||||
| Registration for Superhuman event | 14% | 71% | ||||||
| Venue hire | 86% | 14% | ||||||
| Newsletter | 71% | 29% | ||||||
| Join us | 71% | 29% | ||||||
| Find us | 100% | |||||||
| Feedback | 57% | 29% | 14% | |||||
| John Whatmore’s blog | 14% | 57% | 14% | |||||
| Partner organisations | 86% | 14% | ||||||
| Innovation report | 14% | 29% | 29% | |||||
| India’s innovation system | 14% | 14% | 14% | 43% | ||||
| Our mission | 100% | |||||||
| News about innovation | 71% | 14% | ||||||
| Success stories | 29% | 29% | 14% | 29% | ||||
| In converstaion with Mike Lynch | 17% | 33% | 17% | |||||
| Advanced prosthetics event | 14% | 14% | 57% | |||||
| Innovation in Labour market programmes | 57% | 14% | 14% | 14% | ||||
| Big Green Challenge project blog | 86% | 14% | ||||||
| Expert’s view | 71% | 14% | ||||||
| Creative Enterprise Toolkit | 29% | 71% | ||||||
| Fashion Toolkit | 29% | 71% | ||||||
| Radical Efficiency booklet | 14% | 86% | ||||||
| Trustee biography | 100% | |||||||
| CEO biography | 100% | |||||||
| Impact Investment Fund – young people | 67% | 17% | 17% | |||||
| Nesta in Manchester | 29% | 71% | ||||||
| Hot Topics | 83% | |||||||
| In conversation with Stephen Emmott | 14% | 43% | 14% | |||||
| Working papers | 14% | 43% | 43% | |||||
| Co-production catalogue | 57% | 29% | 14% | |||||
| Neighbourhood Challenge summary report | 43% | 43% | 14% | |||||
| Infratechnologies report | 14% | 14% | 29% | 43% |
Crazy card sort
Posted: October 11, 2012 Filed under: card sorting, design, information architecture, UX, web design | Tags: digital marketing, Digital platforms, interaction design, redesign, ux, web project 1 CommentCard sorting is a great way to get a different angle on your site. All you need is some willing users, 30 minutes over lunch, and a bunch of index cards and post-its (oh, and I recommend recording it too on your phone -some of the juiciest insights come through people’s reactions while they’re discussing the sort)
For our first card sort I tested it out on some internal Nesta peeps to make sure the cards were easily sortable. But then I branched out and started sorting with our real users .
- Alice, Louise and Stian rebuilding Nesta’s brain
- Steph, Tom and Claire grapple with Nesta
- It looks quite neat from a distance
The results were really interesting. We know we’ve got a design problem with our site – it’s difficult to navigate because it’s been set up without users in min. But the scale of the problem is only coming to light now that card sorting is underway – we’ve had 5 sorts so far, and each one is throwing up really interesting and different.
As soon as the final data is in, I’ll share it with you.
But for now, here are some great off-the-cuff responses from our sorters to the problem they were trying to solve:
“It’s like a big soup!”
“People don’t care who’s in which team – they just want to know what’s happening”
“Nesta needs to talk more around a programme, rather than just after it”
“It’s all very jargony” (that was from a new Nesta staffer staring at the cards in front of her)
Useful tip:
I recommend reading Card Sorting by Donna Spencer (kindle edition is cheaper) – really practical instructions on how to run a sort. She’s also got a great spreadsheet for analysing the data afterwards. There’s nothing like hard evidence for persuading people they need to change what they do.








